Vydik.com Ad in Saral TV on 25/08/2017
Sugunamaala is a popular Dharmik Cultural Monthly Kannada Magazine from Puthige Mutt, Udupi.
Ad in Kodial Khaber
Vydik.com features in Times of India( All Editions), in the Startup Stories Page called Doubt Fire-Q&A round between Founders and Investors
Q :Typically, investors tend to favour startups following a business model that has been successful in western countries. Our company is born from a homegrown idea around rituals and spiritualism that has a huge customer base in India. How do we get investors interested in an idea that has a huge customer base but has not been tested in India?
A: By Apoorv Ranjan Sharma | PRESIDENT, VENTURE CATALYST
While having a business model that has been proven in other markets/economies is preferable, it is not critical to securing investment. Investors today are looking for disruptive ventures that can distinguish themselves in a booming ecosystem with their differentiated approach to business and problem solving. An idea that shows investors good market potential in terms of numbers, growth rate and profitability will be able to secure good investments over a startup operating on a run-of- the-mill formula with little to no differentiating factors. Investors encourage and nurture ideas that are disruptive enough to make a tangible market impact. Ventures targeting a niche space with relatively low competition and aiming to solve global business problems through localized solutions are sure to secure investment. However, the team behind the idea is just as important as the idea itself. Investors do not invest in a startup — they invest in the people behind it. Having an A-level team with a passion to make a difference and an indepth, domain-specific expertise becomes very important. Having a disruptive, tech-driven idea backed by an efficient, quality team helps a venture not only gets investors to open their cheque books, but also serves to build the groundwork for its future growth and success.
"Holy Business", featured Bangalore Mirror (sister publication of Times of India) on 2nd June 2016.